When it comes to sales funnels, automation, and marketing platforms, two big names stand out: GoHighLevel and ClickFunnels. But which one is right for you?
In this detailed comparison, we’ll break down the key features, pricing, pros & cons, and help you decide which platform suits your needs best.
BEST FOR
Agencies, Marketers, Businesses
Entrepreneurs, Course Creators, Small Businesses
PRICING
CRM & AUTOMATION
SALES FUNNELS
EMAIL & SMS MARKETING
WHITE-LABELING
MEMBERSHIP SITES
AFFILIATE PROGRAM
MOBILE APP
FREE TRIAL
Starts at $97/month
✅ Yes (Full CRM)
✅ Yes
✅ Yes
✅ Yes (Agency Plan)
✅ Yes
✅ Yes
✅ Yes
✅ 14 Days
Free plan available
✅ Yes (Basic Automation)
✅ Yes
✅ Yes (No SMS)
❌ No
✅ Yes
✅ Yes
❌ No
✅ Free Plan Available
1. Sales Funnels & Landing Pages
Both platforms provide drag-and-drop funnel builders to help you create high-converting sales funnels.
GoHighLevel offers advanced funnel-building tools with deep automation and integration options.
Systeme.io provides a simpler funnel builder that is beginner-friendly and includes essential features.
Winner: Tie (GoHighLevel for advanced users, Systeme.io for beginners)
2. CRM & Automation
GoHighLevel includes a full-fledged CRM system with automation for follow-ups, lead tracking, and SMS/email marketing.
Systeme.io has basic automation features, such as email sequences, but lacks an advanced CRM.
Winner: GoHighLevel (More comprehensive CRM and automation tools)
3. Email & SMS Marketing
GoHighLevel includes email, SMS, and voice marketing.
Systeme.io provides email marketing only, without SMS capabilities.
Winner: GoHighLevel (More complete marketing automation)
4. White-Labeling (For Agencies)
GoHighLevel allows agencies to rebrand the platform as their own.
Systeme.io does not offer white-labeling.
Winner: GoHighLevel (Better for agencies)
5. Pricing Comparison
Plan
Basic
Pro
Agency/Enterprise
GoHighLevel
$97/month
$297/month
$497/month (White-Label)
Systeme.io
Free Plan
$27/month (Startup Plan)
$97/month (Unlimited Plan)
💡 Systeme.io is the more affordable option, especially for beginners and small businesses.
Winner: Systeme.io (Better for budget-conscious users)
GoHighLevel Pros & Cons
✅ Full CRM system with automation tools
✅ White-label option for agencies
✅ SMS and voice marketing included
✅ Mobile app for lead and client management
❌ Higher pricing
❌ Steeper learning curve
Systeme.io Pros & Cons
✅ Free plan available
✅ Simple and beginner-friendly
✅ Affordable paid plans
✅ Includes essential marketing tools
❌ No white-labeling
❌ Lacks advanced CRM features
❌ No mobile app
🚀 Choose GoHighLevel if:
You need a complete all-in-one marketing solution with advanced automation.
You’re an agency that requires white-labeling and CRM tools.
You want SMS and voice marketing integrated.
🔥 Choose Systeme.io if:
You’re a beginner or small business looking for a budget-friendly option.
You need an easy-to-use funnel builder with email marketing.
You prefer a free plan before committing to a paid plan.
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Disclaimers:
We participate in the Amazon Services LLC Associates Program (and other affiliate networks), an affiliate advertising program that allows us to earn fees by linking to Amazon.com and affiliated sites.
I am an independent entity and not affiliated with HighLevel. I am not an agent or employee of HighLevel and do not have the authority to make binding contracts or represent HighLevel. I receive referral payments from HighLevel. The opinions shared here are my own and should not be considered as statements, representations, or guarantees made by HighLevel Inc. or its subsidiaries, agents, or assigns.
I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and do not represent official statements from ClickFunnels or its parent company, Etison LLC.
