When it comes to sales funnels, automation, and marketing platforms, two big names stand out: GoHighLevel and ClickFunnels. But which one is right for you?

​In this detailed comparison, we’ll break down the key features, pricing, pros & cons, and help you decide which platform suits your needs best.

1. Sales Funnels & Landing Pages

Both platforms allow you to create high-converting sales funnels and landing pages without needing coding skills.

ClickFunnels is known for its easy-to-use funnel builder, designed specifically for entrepreneurs.

GoHighLevel offers similar funnel-building tools but adds more advanced automation and CRM features.

Winner: Tie (Both have strong funnel-building capabilities)

2. CRM & Automation

GoHighLevel has a full CRM system, allowing businesses to manage leads, automate follow-ups, and integrate email/SMS marketing.

ClickFunnels lacks a built-in CRM, meaning you’ll need third-party tools like HubSpot or ActiveCampaign.

Winner: GoHighLevel (Stronger automation & CRM capabilities)

3. Email & SMS Marketing

GoHighLevel includes email, SMS, and voice marketing built-in.

ClickFunnels has limited email capabilities via Follow-Up Funnels (only in ClickFunnels Platinum).

Winner: GoHighLevel (More complete marketing automation)

4. White-Labeling (For Agencies)

GoHighLevel offers a white-label solution, allowing agencies to brand it as their own.

ClickFunnels does not offer white-labeling.

Winner: GoHighLevel (Better for agencies wanting a branded solution)

5. Pricing Comparison

💡 GoHighLevel offers more features for a lower price—especially if you need CRM, automation, and SMS marketing.

​​Winner: GoHighLevel (Better value for money)

GoHighLevel Pros & Cons

✅ All-in-one platform (Funnels, CRM, Automation, Email & SMS Marketing)
✅ White-label options for agencies
✅ Mobile app for managing leads & clients on the go
✅ More cost-effective than ClickFunnels
❌ Steeper learning curve for beginners
❌ Overkill for those who only need funnels

ClickFunnels Pros & Cons

​✅ Industry leader in drag-and-drop funnel building
✅ Tons of pre-built templates and integrations
✅ Easier for entrepreneurs & course creators
✅ Strong affiliate marketing features
❌ Lacks CRM and SMS marketing
❌ Expensive compared to competitors

🚀 Choose GoHighLevel if:

You’re an agency, consultant, or marketer looking for an all-in-one solution.

You need CRM, email/SMS automation, and white-labeling.

You want more features for a lower price.

🔥 Choose ClickFunnels if:

You’re an entrepreneur, coach, or course creator who just needs high-converting funnels.

You want a simple, beginner-friendly funnel builder.

You don’t need CRM, SMS, or white-labeling.