GoHighLevel is an all-in-one marketing automation platform designed for agencies, marketers, and business owners who want to manage their sales funnels, CRM, email marketing, and automation in one place. But is it really worth the investment? In this detailed review, we’ll break down its features, pricing, pros & cons, and how it compares to competitors like ClickFunnels.
GoHighLevel is a full-suite marketing and sales automation platform that replaces multiple tools like ClickFunnels, ActiveCampaign, HubSpot, and even WordPress in some cases. It provides businesses with everything needed to capture leads, nurture them, and convert them into customers.
Who is GoHighLevel Best For?
Agencies & Marketers – White-label solutions, CRM, and automation tools make it a great fit.
Business Owners – Manage leads, automate follow-ups, and scale without multiple subscriptions.
Freelancers & Coaches – All-in-one sales funnels, memberships, and marketing tools.
1. CRM & Lead Management
Unlike ClickFunnels, GoHighLevel comes with a full CRM system to manage contacts, sales pipelines, and customer interactions.
Lead tracking & segmentation
Automated follow-ups (Email, SMS, Calls)
Pipeline management with visual dashboards
2. Sales Funnel & Landing Page Builder
GoHighLevel allows users to build high-converting landing pages and sales funnels similar to ClickFunnels.
Drag-and-drop builder
Pre-made funnel templates
A/B testing capabilities
3. Email & SMS Marketing
One of GoHighLevel’s biggest advantages is its built-in Email and SMS marketing tools, eliminating the need for third-party email providers.
Email automation (Follow-up sequences, broadcasts)
SMS marketing & 2-way messaging
Voice drops & call tracking
4. Membership Sites & Course Hosting
Want to create and sell online courses? GoHighLevel lets you build membership sites with gated content, similar to Kajabi and Teachable.
Unlimited members
Drip content scheduling
Payment gateway integration
5. Reputation Management & Reviews
Automated Google & Facebook review requests
Track online reputation from the dashboard
6. White-Labeling (For Agencies)
Unlike ClickFunnels, GoHighLevel allows agencies to white-label the platform with their own branding, making it a perfect solution for reselling services.
Plan
Starter
Unlimited
SaaS Mode
Price
$97/month
$297/month
$497/month
Features
CRM, Funnels, Email, SMS
Unlimited Sub-Accounts, White-Labeling
Full White-Label Platform for Agencies
💡 Compared to ClickFunnels’ pricing ($147/month for basic and $197/month for Funnel Hacker Plan), GoHighLevel provides more features at a lower cost.
Pros:
✅ All-in-one solution (CRM, Funnels, Email, SMS, Automation)
✅ White-labeling option for agencies
✅ Mobile app for managing leads on the go
✅ Built-in appointment booking & calendar
✅ More affordable than using multiple tools separately
Cons:
❌ Steep learning curve for beginners
❌ Overkill for businesses that only need simple funnels
❌ Limited third-party integrations compared to competitors
CRM & Automation
Sales Funnels
Email & SMS Marketing
Membership Sites
White-Labeling
Pricing
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
Starts at $97/month
❌ No
✅ Yes
❌ Limited (Email Only)
✅ Yes
❌ No
Starts at $147/month
Yes, GoHighLevel is a powerful platform that replaces multiple tools in one. If you’re an agency, marketer, or business owner looking for a CRM, funnel builder, automation, and marketing suite in one place, it’s a great investment.
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Disclaimers:
We participate in the Amazon Services LLC Associates Program (and other affiliate networks), an affiliate advertising program that allows us to earn fees by linking to Amazon.com and affiliated sites.
I am an independent entity and not affiliated with HighLevel. I am not an agent or employee of HighLevel and do not have the authority to make binding contracts or represent HighLevel. I receive referral payments from HighLevel. The opinions shared here are my own and should not be considered as statements, representations, or guarantees made by HighLevel Inc. or its subsidiaries, agents, or assigns.
I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and do not represent official statements from ClickFunnels or its parent company, Etison LLC.
